Archive for the ‘Rolls-Royce’ Category

LAUNCH: Rolls-Royce Phantom Coupe

September 20, 2008 Leave a comment

Rolls-Royce decided to unveil their new Phantom Coupe to a small select mix of media and customers at their showroom on Wednesday evening. Entering the showroom, the Coupe under a veil of red sat in the middle with the wall in the background covered with small LED’s, mimicking the starlight headlining in the actual car.

The Coupe is powered with the same 6.75 litre V12 we are all so familiar with in the Phantom and the Drophead Coupe as well. But in usual Rolls-Royce composure, all of the 453 horses are delivered to the wheels as controlled and unhurried as a Windsor grey horse pulling the queens carriage. The Drophead and the Phantom made an obligatory appearance aswell, borrowing space from the Porsche showroom next to RR’s.

The Coupe comes almost a year after the Drophead cruised to our shores, and sales for it has been pretty good here considering the cost of it. So far just below 10 of these luxury land yatchs have been delivered to their owners since their introduction. Even though both the drophead and coupe share almost similar everything, they both appeal to a different segment of people. So different in fact that since it’s introduction, 70% of RR’s new customers are new. 

The younger, affluent segment of the market seem to relate to the image conveyed in the marquee’s newer creations. Even I found myself wanting one. Walking around the car admiring every curve on the body, the plush leather seats that gives you that right balance of snug but without being too comfortable. A beautiful car in almost every aspect you could think off but I’m just wondering how this would compare to the Bentley Brooklands. Till I do manage to get my hands on it, enjoy the pictures.