Archive for the ‘BMW’ Category

NEWS: BMW tightens its pockets

August 11, 2008 Leave a comment


Sure it drives great, but will it sell?

Sure it drives great, but will it sell?

The slump in America’s automotive industry has been the cause for much worrying within the big car companies in recent times. Global powerhouses like Mercedes-Benz, Toyota and Nissan are resorting to shortening their product range and cutting their labour force to soften the inevitable financial impact of tumbling sales of SUV’s and trucks. 

Now BMW have found themselves tangled in the mess and are even expecting revenues to dip by 40% compared to the same period 2 year ago. Revenue is expected tumble even further unless the Fat cat’s at the Bavarian company act fast and cut some of their costs, quick.

First to go is the new X7. Hardly in its development phase, the Range-Rover rivalling luxury SUV has been indefinately shelved and till demand for these extremely expensive SUV’s pick-up again, you won’t be hearing much of it anytime soon. Second is CEO Norbert Reithofer’s intention of slashing production costs in the Mini department. So unless BMW reaches an agreement to share platforms with Fiat, alternate plans would be for the Mini to hop onto the 1 Series platform. By the way sales of the Mini around the world is SOARING and switching to the longer 1 Series wheelbase would wreck the dynamics of the Mini big time.

So your probably wondering why a photo of the X6 is up. Well I don’t have any idea why its even on the market. It’s no where near being a Coupe(as regarded by Beemer). It’s ugly. Same engine as from the 335i CC. A monstrosity, and it only sits 4. The only saving grace of this would be that it is afterall a BMW, which naturally means it inherits the dynamic driving experience you get from many of their other cars. So with the active Green movement in the automotive industry and also the rocketing prices of fuel, who would actually buy this car? And why would they ever?

Categories: Automotive, BMW, Cars, News